Evan Davis

This isn’t about finding a random person to tell your audiences the material you produce is worthwhile and intriguing. It is about being proactive and talking to your marketing teams to find ways of sourcing endorsements in order to confirm…

competitor analysis

Something I regularly encourage our team to do is to continually view our competitors sites. This can serve as inspiration, but it can also serve as confirmation that we are in fact performing well. In order to complete analysis effectively…

social media aesthetics

Recently I’ve been working on a project looking at translating a re brand across digital platforms. This has led to discussions about the look and feel of the social media presence. I totally agree that all platforms should carry the…

Advertising your MBA - consider the gender differences

Every so often we decide to overhaul the online campaigns across our MBA sites. Most universities will focus on promoting what they do well as an institution and what they can offer to the student experience. Rightly so in most…

Screenshot

This question came up last week and I couldn’t think of any examples off the top of my head. The formulaic approach followed by most universities is the headline name at the top, passport-style portrait floated right, address, biog (with slight…

Screenshot of clearing banner on a homepage

Most documentation and online tutorials you’ll find for the Google Analytics campaign tracking feature (and I can recommend ‘Introducing campaign tracking‘ from Corey Koberg’s excellent Google Analytics Essential Training course on Lynda.com), concentrate on its use for tracking external campaigns…

Screenshot showing in-page analytics Google Chrome extension

I love Google Analytics, but it tends to be something that I open for a specific reason. Maybe I’m looking to report stats on a particular undergraduate course, analysing our page speed or trying to justify a new investment in…

Aston University's clearing countdown clock

Clearing and adjustment are a key summer milestone for institutional web teams. I’ve followed up on my ‘Snapshot of all UK University homepages‘ from last month and have been looking through UK university websites for different and innovative approaches to…

Anatomy of a shot from Gravity

I visited the Barbican last week for their new exhibition ‘Digital Revolution‘. It runs until 14 September 2014 and I’d recommend it if you get the chance. It’s an opportunity for those of us working in web to look at…

Simon Wood at London Web

“We build complex dynamic websites as a first port of call but these are slow, have issues with scaling and can be complex to host. I believe we should more often look to static sites first.” The speaker at Future…