University of Lincoln bookmark

The (chance/targeted?) delivery of a University of Lincoln bookmark through my letterbox last week prompted a visit to their open days landing page – www.lincoln.ac.uk/opendays. I was immediately impressed with the page. I liked the use of video – subtle…

Google analytics

The topic of goal setting within Google Analytics came up in a meeting this morning. Goals can be used to measure how well your website is performing and how well it is meeting marketing objectives. Goals identify an action carried…

journal and phone

Research found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of…

Why the fuck should I choose Oberlin?

Humour has always been an important marketing tool. If you want widespread awareness about your product then lovesick penguins, drumming gorillas and Russian meerkats will raise a smile and earn you instant recognition. Content will never be shared, let alone…

hands

Consumers want to believe their purchase decision will have some effect on social and environmental issues and they would hope the brands/businesses/institutions will have similar beliefs. 84% of consumers globally claimed to seek out responsible products whenever possible. A recent…

Learnings from #CASESMC

Last month I attended my first CASE conference held in the vibrant city of Brighton. The two-day conference provided a fascinating insight into social media with a HE spin. So in true BuzzFeed-style here are my five takeaways from the…

instagram screenshot

The image boom of social media is here to stay. Instagram is now more popular than Twitter, the Chinese photo app Camera 360 has surpassed 250 million users, and photos continue to get the largest engagement rate on Facebook (more…

YouTube logo

As YouTube celebrates it’s 10th Birthday it can also raise a toast to its ever growing influence. The credibility of the video sharing platform is only strengthening among teens, according to latest figures produced but the GlobalWebIndex (GWI). A fifth…

Lickey Hills (Birmingham)

Websites house promotional films. Therefore, as web editors we are usually called in to produce promotional films. On this particular occasion we were commissioned to produce a short film that would change the negative perceptions people might have of a…

Digital spend in the UK compared to global spend

The UK is trailblazing when it comes to digital advertising. With the increase in mobile and tablet use, UK advertisers are spending more of their budgets on digital media and paid search ads. The total UK advertising market will reach…