Screenshot

This question came up last week and I couldn’t think of any examples off the top of my head. The formulaic approach followed by most universities is the headline name at the top, passport-style portrait floated right, address, biog (with slight…

Screenshot of clearing banner on a homepage

Most documentation and online tutorials you’ll find for the Google Analytics campaign tracking feature (and I can recommend ‘Introducing campaign tracking‘ from Corey Koberg’s excellent Google Analytics Essential Training course on Lynda.com), concentrate on its use for tracking external campaigns…

Screenshot showing in-page analytics Google Chrome extension

I love Google Analytics, but it tends to be something that I open for a specific reason. Maybe I’m looking to report stats on a particular undergraduate course, analysing our page speed or trying to justify a new investment in…

Aston University's clearing countdown clock

Clearing and adjustment are a key summer milestone for institutional web teams. I’ve followed up on my ‘Snapshot of all UK University homepages‘ from last month and have been looking through UK university websites for different and innovative approaches to…

Anatomy of a shot from Gravity

I visited the Barbican last week for their new exhibition ‘Digital Revolution‘. It runs until 14 September 2014 and I’d recommend it if you get the chance. It’s an opportunity for those of us working in web to look at…

Simon Wood at London Web

“We build complex dynamic websites as a first port of call but these are slow, have issues with scaling and can be complex to host. I believe we should more often look to static sites first.” The speaker at Future…

Snapshot of all UK University homepages

I’ve created a snapshot of all UK university homepages on 3 July 2014. It gives a good idea of current trends in higher education homepage design. All the screenshots can be seen in this Flickr album. You can click on…

analytics page views

I have always stood by my belief that  paid advertising in search engines is one of the most wasteful uses of a budget. Anyone with half an ounce of common sense would surely agree. Recent research conducted by eBay in…

HighEdWeb2014

The presentation schedule has been released for the HighEdWeb 2014 conference in Portland. It’s yet another fantastic lineup, confirming its position as the leading gathering of university web managers. Here’s my suggested talks/events to attend, mainly pulled from the ‘Marketing,…

Research podcast as featured in Glamour Magazine - “Sharing photographs on Facebook could damage relationships”

We interviewed a researcher last summer and later his research was published not only in his academic circles but was also picked up by national press and Glamour magazine. “Sharing photographs on Facebook could damage relationships” Dr David Houghton Sharing…