Periscope

Periscope offers universities the opportunity to take their Open Days to a wider audience. The Periscope app allows users to share live-streaming video content through their smartphone, like a one-way Skype conversation only the content is public. This means students…

Coventry's clearing landing page

As in 2014, I’ve taken a snapshot of every UK university homepage on A-Level results day. It’s a good chance to compare approaches to a similar task.  You can see all the homepages here (to go further back, Mike Nolan recently tweeted…

Google Cardboard

Google Cardboard looks set to be a big game-changer for universities. Cardboard allows users to turn their smartphones into virtual reality headsets. You simply cue up one of the many Cardboard apps, slot your phone into the front of a…

Screenshot of YouTube Creator Studio video listin

I’m going to write about our filming of open day talks separately, but a blogpost last week from Brian Kelly had me thinking about one particular aspect first. Brian highlights a web accessibility workshop being given at IWMW this year…

University of Lincoln bookmark

The (chance/targeted?) delivery of a University of Lincoln bookmark through my letterbox last week prompted a visit to their open days landing page – www.lincoln.ac.uk/opendays. I was immediately impressed with the page. I liked the use of video – subtle…

Google analytics

The topic of goal setting within Google Analytics came up in a meeting this morning. Goals can be used to measure how well your website is performing and how well it is meeting marketing objectives. Goals identify an action carried…

journal and phone

Research found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of…

Why the fuck should I choose Oberlin?

Humour has always been an important marketing tool. If you want widespread awareness about your product then lovesick penguins, drumming gorillas and Russian meerkats will raise a smile and earn you instant recognition. Content will never be shared, let alone…

hands

Consumers want to believe their purchase decision will have some effect on social and environmental issues and they would hope the brands/businesses/institutions will have similar beliefs. 84% of consumers globally claimed to seek out responsible products whenever possible. A recent…

Learnings from #CASESMC

Last month I attended my first CASE conference held in the vibrant city of Brighton. The two-day conference provided a fascinating insight into social media with a HE spin. So in true BuzzFeed-style here are my five takeaways from the…