hashtag

Just in case you wanted to know or decided you wanted to give viewers the opportunity to tweet your news items with pre chosen hashtags you’ll need to add the following code into your page as a hyperlink. http://twitter.com/share?text=You choose…

website of the year

We are delighted to announce that in our other capacity we have recently been named as Website of the Year. We won best website in the Career and Education category. This award allows us to show visitors that our websites…

iStock photos in OSX Finder

We use iStock a lot. We’ve currently got over 160 of their images in our image library. It’s a fantastic service but it always had one major drawback from me. Previously, iStock credits expired after a certain period (12 months…

Screenshot showing default page for archived staff profiles

A simple tip today for a common issue. We’ve been doing some work to cut down on the number of 404 page errors that we’re delivering. One of the main causes we’ve found is users trying to access profiles for…

New: Tracking mobile usability in Webmaster Tools

We’re currently working on some responsive redesigns to ensure our websites function effectively for those on mobile devices. Google have recently released a new webmaster tool that highlights mobile usability issues. We think this will be useful to us and…

Evan Davis

This isn’t about finding a random person to tell your audiences the material you produce is worthwhile and intriguing. It is about being proactive and talking to your marketing teams to find ways of sourcing endorsements in order to confirm…

competitor analysis

Something I regularly encourage our team to do is to continually view our competitors sites. This can serve as inspiration, but it can also serve as confirmation that we are in fact performing well. In order to complete analysis effectively…

social media aesthetics

Recently I’ve been working on a project looking at translating a re brand across digital platforms. This has led to discussions about the look and feel of the social media presence. I totally agree that all platforms should carry the…

Advertising your MBA - consider the gender differences

Every so often we decide to overhaul the online campaigns across our MBA sites. Most universities will focus on promoting what they do well as an institution and what they can offer to the student experience. Rightly so in most…

Screenshot

This question came up last week and I couldn’t think of any examples off the top of my head. The formulaic approach followed by most universities is the headline name at the top, passport-style portrait floated right, address, biog (with slight…