An example of Twitter Card code

Writing about the different ways that we promote videos on Twitter earlier this week got me thinking about Twitter Cards (although I didn’t realise that’s what they were at the time). These are the snippets of content that are often…

I wrote last week about quick turnaround videos we uploaded to Twitter on the day of our recent graduation ceremonies. This project was the first time that we uploaded video directly to Twitter, rather than embedding from another service. Here’s…

Cities accessing UatW

After a brief (4 months!) hiatus with this blog I looked into our Google Analytics for motivation to publish more regularly again. The target audience for Universities and the Web has always been clearly defined – professionals working in web,…

Editing our graduation video in FCPX

We’ve been filming interviews during graduations for several years now [see The Real Deal! Graduation footage used in latest Coca-Cola campaign]. This year we introduced the creation of social media trailers into our output. Our video post-production is quick but…

Portrait original

I’ve been vaguely aware of content-aware scaling since it was rolled out by Photoshop a few years ago. But until this week I don’t think I’d ever used it. We’ve been stepping up efforts to get better documentation of research…

Universities and the Web use Google Cardboard for the first time

1. VR-tainment Virtual Reality looks set to become mainstream in 2016, reaching a projected 10.6 million consumers. VR headsets are decreasing in value, such as the $99 Samsung Gear, whilst cheap alternatives are being offered by Google Cardboard, including instructions…

Liverpool

There’s two interesting calls for speakers at the moment, offering a choice of speaking formats. First up is the 20th year of the Institutional Web Management Workshop, the most important UK conference for our sector. The organisers have chosen Liverpool as the…

Virtual tour platform for University of Birmingham

Generation Z is starting to grow up and apply for Higher Education. This tech-savvy generation has already forced us to change our undergraduate marketing methods and we will need to adapt further over the next decade. All good student recruitment…

Downloading a .srt file from YouTube

I’ve written previously about why we transcribe our videos for YouTube. I got the opportunity this week to look at how to get captions on to our Facebook videos. Less options than YouTube With YouTube we can upload a plain…

ios versus android

After a lengthy time away on extended paternity leave, I feel now is the time to start back with UATW. I have always been interested in how different audiences respond and view content and have always held the belief that…