Filming at open day

We film our undergraduate open day subject talks and make them available online. We embed the talks in the relevant online prospectus pages and in email communications we send out to applicants. But we haven’t presented them together on one page…

Cropped video

I’ve had the pleasure this week of sorting through two hours of video footage from a student study trip to Rome. It’s been an enjoyable exercise. We’ve done something similar a couple of times before and the problems to be overcome can…

Print outs on the wall

We’re temporarily housed in a larger office than normal over the summer so I took the opportunity to use the bare white walls to map out some of our information architecture. On one wall we’ve got printouts of all the…

EU referendum

I’ve been reviewing some work that we did to inform applicants about the EU referendum and it’s led to further thoughts about what metrics we use when thinking of calls to action (CTAs). Following the EU referendum decision we moved…

An example of Twitter Card code

Writing about the different ways that we promote videos on Twitter earlier this week got me thinking about Twitter Cards (although I didn’t realise that’s what they were at the time). These are the snippets of content that are often…

I wrote last week about quick turnaround videos we uploaded to Twitter on the day of our recent graduation ceremonies. This project was the first time that we uploaded video directly to Twitter, rather than embedding from another service. Here’s…

Cities accessing UatW

After a brief (4 months!) hiatus with this blog I looked into our Google Analytics for motivation to publish more regularly again. The target audience for Universities and the Web has always been clearly defined – professionals working in web,…

Editing our graduation video in FCPX

We’ve been filming interviews during graduations for several years now [see The Real Deal! Graduation footage used in latest Coca-Cola campaign]. This year we introduced the creation of social media trailers into our output. Our video post-production is quick but…

Portrait original

I’ve been vaguely aware of content-aware scaling since it was rolled out by Photoshop a few years ago. But until this week I don’t think I’d ever used it. We’ve been stepping up efforts to get better documentation of research…

Universities and the Web use Google Cardboard for the first time

1. VR-tainment Virtual Reality looks set to become mainstream in 2016, reaching a projected 10.6 million consumers. VR headsets are decreasing in value, such as the $99 Samsung Gear, whilst cheap alternatives are being offered by Google Cardboard, including instructions…