Screenshot showing default page for archived staff profiles

A simple tip today for a common issue. We’ve been doing some work to cut down on the number of 404 page errors that we’re delivering. One of the main causes we’ve found is users trying to access profiles for…

New: Tracking mobile usability in Webmaster Tools

We’re currently working on some responsive redesigns to ensure our websites function effectively for those on mobile devices. Google have recently released a new webmaster tool that highlights mobile usability issues. We think this will be useful to us and…

Evan Davis

This isn’t about finding a random person to tell your audiences the material you produce is worthwhile and intriguing. It is about being proactive and talking to your marketing teams to find ways of sourcing endorsements in order to confirm…

competitor analysis

Something I regularly encourage our team to do is to continually view our competitors sites. This can serve as inspiration, but it can also serve as confirmation that we are in fact performing well. In order to complete analysis effectively…

social media aesthetics

Recently I’ve been working on a project looking at translating a re brand across digital platforms. This has led to discussions about the look and feel of the social media presence. I totally agree that all platforms should carry the…

Advertising your MBA - consider the gender differences

Every so often we decide to overhaul the online campaigns across our MBA sites. Most universities will focus on promoting what they do well as an institution and what they can offer to the student experience. Rightly so in most…

Screenshot

This question came up last week and I couldn’t think of any examples off the top of my head. The formulaic approach followed by most universities is the headline name at the top, passport-style portrait floated right, address, biog (with slight…

Screenshot of clearing banner on a homepage

Most documentation and online tutorials you’ll find for the Google Analytics campaign tracking feature (and I can recommend ‘Introducing campaign tracking‘ from Corey Koberg’s excellent Google Analytics Essential Training course on Lynda.com), concentrate on its use for tracking external campaigns…

Screenshot showing in-page analytics Google Chrome extension

I love Google Analytics, but it tends to be something that I open for a specific reason. Maybe I’m looking to report stats on a particular undergraduate course, analysing our page speed or trying to justify a new investment in…

Aston University's clearing countdown clock

Clearing and adjustment are a key summer milestone for institutional web teams. I’ve followed up on my ‘Snapshot of all UK University homepages‘ from last month and have been looking through UK university websites for different and innovative approaches to…