Agile Content Conference

Dates for your diary – 2017 digital conferences for university web teams

Lots of us will be starting the new year identifying suitable conferences for professional development. I’ve pulled together this list of potential conferences for web professionals working in the university sector. It’s UK dominated with the odd event in nearby…

Graduation in Winter

We graduate in winter as well

When asked to produce a graduation video this December we were at first reluctant. Our quick response video in the summer was well received, but winter can make for a very different experience. Our main concern (well-founded based on previous…

Thumbnails of new staff photos

A new audience for new staff profiles

One of our regular September tasks is the creation of staff profiles for new academics in time for the start of the academic year. Reading the profiles sparks ideas for future collaborations, news stories and video features we might create. For…

Filming at open day

23 open day videos playing simultaneously

We film our undergraduate open day subject talks and make them available online. We embed the talks in the relevant online prospectus pages and in email communications we send out to applicants. But we haven’t presented them together on one page…

Cropped video

Cut, Crop, Stabilise, Soundtrack and Subtitles. Five steps to creating a useable video from someone else’s footage.

I’ve had the pleasure this week of sorting through two hours of video footage from a student study trip to Rome. It’s been an enjoyable exercise. We’ve done something similar a couple of times before and the problems to be overcome can…

Print outs on the wall

Bringing Google Analytics to life with a guillotine

We’re temporarily housed in a larger office than normal over the summer so I took the opportunity to use the bare white walls to map out some of our information architecture. On one wall we’ve got printouts of all the…

EU referendum

Brexit and temporary calls to action

I’ve been reviewing some work that we did to inform applicants about the EU referendum and it’s led to further thoughts about what metrics we use when thinking of calls to action (CTAs). Following the EU referendum decision we moved…

An example of Twitter Card code

Adding Twitter cards to our university news

Writing about the different ways that we promote videos on Twitter earlier this week got me thinking about Twitter Cards (although I didn’t realise that’s what they were at the time). These are the snippets of content that are often…

Uploading university videos directly to Twitter

I wrote last week about quick turnaround videos we uploaded to Twitter on the day of our recent graduation ceremonies. This project was the first time that we uploaded video directly to Twitter, rather than embedding from another service. Here’s…

Cities accessing UatW

Finding our audience – 167 higher education institutions in 12 months

After a brief (4 months!) hiatus with this blog I looked into our Google Analytics for motivation to publish more regularly again. The target audience for Universities and the Web has always been clearly defined – professionals working in web,…