ios versus android

Getting to know your audience – iOS or Android

After a lengthy time away on extended paternity leave, I feel now is the time to start back with UATW. I have always been interested in how different audiences respond and view content and have always held the belief that…

Google analytics

What goals should we set on course pages?

The topic of goal setting within Google Analytics came up in a meeting this morning. Goals can be used to measure how well your website is performing and how well it is meeting marketing objectives. Goals identify an action carried…

journal and phone

Digital sign up

Research found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of…

hands

Do you display corporate social responsibility?

Consumers want to believe their purchase decision will have some effect on social and environmental issues and they would hope the brands/businesses/institutions will have similar beliefs. 84% of consumers globally claimed to seek out responsible products whenever possible. A recent…

YouTube logo

The importance of YouTube in student recruitment

As YouTube celebrates it’s 10th Birthday it can also raise a toast to its ever growing influence. The credibility of the video sharing platform is only strengthening among teens, according to latest figures produced but the GlobalWebIndex (GWI). A fifth…

Lickey Hills (Birmingham)

A city promo film

Websites house promotional films. Therefore, as web editors we are usually called in to produce promotional films. On this particular occasion we were commissioned to produce a short film that would change the negative perceptions people might have of a…

Digital spend in the UK compared to global spend

Digital advertising takes over the UK

The UK is trailblazing when it comes to digital advertising. With the increase in mobile and tablet use, UK advertisers are spending more of their budgets on digital media and paid search ads. The total UK advertising market will reach…

A look back - A presentation about our homepages

A look back – A presentation about our homepages

I thought I’d take a look through an old presentation I was asked to give at a web editors forum over a year ago. We were asked to present what we do on our homepages and why we do what…

hashtag

You choose the hashtag

Just in case you wanted to know or decided you wanted to give viewers the opportunity to tweet your news items with pre chosen hashtags you’ll need to add the following code into your page as a hyperlink. http://twitter.com/share?text=You choose…

website of the year

Website of the Year winners 2014

We are delighted to announce that in our other capacity we have recently been named as Website of the Year. We won best website in the Career and Education category. This award allows us to show visitors that our websites…