Google analytics

What goals should we set on course pages?

The topic of goal setting within Google Analytics came up in a meeting this morning. Goals can be used to measure how well your website is performing and how well it is meeting marketing objectives. Goals identify an action carried…

journal and phone

Digital sign up

Research found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of…

hands

Do you display corporate social responsibility?

Consumers want to believe their purchase decision will have some effect on social and environmental issues and they would hope the brands/businesses/institutions will have similar beliefs. 84% of consumers globally claimed to seek out responsible products whenever possible. A recent…

YouTube logo

The importance of YouTube in student recruitment

As YouTube celebrates it’s 10th Birthday it can also raise a toast to its ever growing influence. The credibility of the video sharing platform is only strengthening among teens, according to latest figures produced but the GlobalWebIndex (GWI). A fifth…

Lickey Hills (Birmingham)

A city promo film

Websites house promotional films. Therefore, as web editors we are usually called in to produce promotional films. On this particular occasion we were commissioned to produce a short film that would change the negative perceptions people might have of a…

Digital spend in the UK compared to global spend

Digital advertising takes over the UK

The UK is trailblazing when it comes to digital advertising. With the increase in mobile and tablet use, UK advertisers are spending more of their budgets on digital media and paid search ads. The total UK advertising market will reach…

A look back - A presentation about our homepages

A look back – A presentation about our homepages

I thought I’d take a look through an old presentation I was asked to give at a web editors forum over a year ago. We were asked to present what we do on our homepages and why we do what…

Advertising your MBA - consider the gender differences

Advertising your MBA – consider the gender differences

Every so often we decide to overhaul the online campaigns across our MBA sites. Most universities will focus on promoting what they do well as an institution and what they can offer to the student experience. Rightly so in most…

Screenshot of clearing banner on a homepage

Tracking internal campaigns with Google Analytics

Most documentation and online tutorials you’ll find for the Google Analytics campaign tracking feature (and I can recommend ‘Introducing campaign tracking‘ from Corey Koberg’s excellent Google Analytics Essential Training course on Lynda.com), concentrate on its use for tracking external campaigns…

analytics page views

Paid search ads do not work – at least how you want them to

I have always stood by my belief that  paid advertising in search engines is one of the most wasteful uses of a budget. Anyone with half an ounce of common sense would surely agree. Recent research conducted by eBay in…