Print outs on the wall

Bringing Google Analytics to life with a guillotine

We’re temporarily housed in a larger office than normal over the summer so I took the opportunity to use the bare white walls to map out some of our information architecture. On one wall we’ve got printouts of all the…

Cities accessing UatW

Finding our audience – 167 higher education institutions in 12 months

After a brief (4 months!) hiatus with this blog I looked into our Google Analytics for motivation to publish more regularly again. The target audience for Universities and the Web has always been clearly defined – professionals working in web,…

ios versus android

Getting to know your audience – iOS or Android

After a lengthy time away on extended paternity leave, I feel now is the time to start back with UATW. I have always been interested in how different audiences respond and view content and have always held the belief that…

Google analytics

What goals should we set on course pages?

The topic of goal setting within Google Analytics came up in a meeting this morning. Goals can be used to measure how well your website is performing and how well it is meeting marketing objectives. Goals identify an action carried…

Digital spend in the UK compared to global spend

Digital advertising takes over the UK

The UK is trailblazing when it comes to digital advertising. With the increase in mobile and tablet use, UK advertisers are spending more of their budgets on digital media and paid search ads. The total UK advertising market will reach…

A look back - A presentation about our homepages

A look back – A presentation about our homepages

I thought I’d take a look through an old presentation I was asked to give at a web editors forum over a year ago. We were asked to present what we do on our homepages and why we do what…

Screenshot showing default page for archived staff profiles

404 errors caused by archived staff profiles

A simple tip today for a common issue. We’ve been doing some work to cut down on the number of 404 page errors that we’re delivering. One of the main causes we’ve found is users trying to access profiles for…

Advertising your MBA - consider the gender differences

Advertising your MBA – consider the gender differences

Every so often we decide to overhaul the online campaigns across our MBA sites. Most universities will focus on promoting what they do well as an institution and what they can offer to the student experience. Rightly so in most…

Screenshot of clearing banner on a homepage

Tracking internal campaigns with Google Analytics

Most documentation and online tutorials you’ll find for the Google Analytics campaign tracking feature (and I can recommend ‘Introducing campaign tracking‘ from Corey Koberg’s excellent Google Analytics Essential Training course on Lynda.com), concentrate on its use for tracking external campaigns…

Screenshot showing in-page analytics Google Chrome extension

An easier way to use Google Analytics for real results

I love Google Analytics, but it tends to be something that I open for a specific reason. Maybe I’m looking to report stats on a particular undergraduate course, analysing our page speed or trying to justify a new investment in…