Deirdre Mulcahy leading a session

BBC Academy Digital Skills Day – making the most of your smartphone

I’ve attended quite a few BBC digital training sessions down the years – at Marylebone High Street, Broadcasting House and the Mailbox (Birmingham). They’re one of the world’s best providers of online content so it makes sense to look to…

hands

Do you display corporate social responsibility?

Consumers want to believe their purchase decision will have some effect on social and environmental issues and they would hope the brands/businesses/institutions will have similar beliefs. 84% of consumers globally claimed to seek out responsible products whenever possible. A recent…

Lickey Hills (Birmingham)

A city promo film

Websites house promotional films. Therefore, as web editors we are usually called in to produce promotional films. On this particular occasion we were commissioned to produce a short film that would change the negative perceptions people might have of a…

Agile Content Conference

Government Digital Service at the Agile Content Conference

Together London’s Agile Content Conference in mid-January brought together six speakers looking at how Agile methods can be applied to content. There’s only one university (Liverpool) listed in the attendees of their events, but there’s great lessons here for higher…

A look back - A presentation about our homepages

A look back – A presentation about our homepages

I thought I’d take a look through an old presentation I was asked to give at a web editors forum over a year ago. We were asked to present what we do on our homepages and why we do what…

competitor analysis

How and why to undertake competitor analysis

Something I regularly encourage our team to do is to continually view our competitors sites. This can serve as inspiration, but it can also serve as confirmation that we are in fact performing well. In order to complete analysis effectively…

google analytics of our account

Are competitors viewing your website?

Have you ever wondered whether competitor institutions or collaborators are viewing your website? This question came up when providing some analysis on a website recently and there is no doubt we will be asked to provide this data on a…