An example of Twitter Card code

Adding Twitter cards to our university news

Writing about the different ways that we promote videos on Twitter earlier this week got me thinking about Twitter Cards (although I didn’t realise that’s what they were at the time). These are the snippets of content that are often…

Screenshot of YouTube Creator Studio video listin

Why we transcribe

I’m going to write about our filming of open day talks separately, but a blogpost last week from Brian Kelly had me thinking about one particular aspect first. Brian highlights a web accessibility workshop being given at IWMW this year…

New: Tracking mobile usability in Webmaster Tools

New: Tracking mobile usability in Webmaster Tools

We’re currently working on some responsive redesigns to ensure our websites function effectively for those on mobile devices. Google have recently released a new webmaster tool that highlights mobile usability issues. We think this will be useful to us and…

analytics page views

Paid search ads do not work – at least how you want them to

I have always stood by my belief that  paid advertising in search engines is one of the most wasteful uses of a budget. Anyone with half an ounce of common sense would surely agree. Recent research conducted by eBay in…

Google search results for 'MA English Literature'

Search engine ranking for our online prospectus entries

There’s plenty of online tools that you can use to monitor your search engine rankings, but I like to measure ours manually. We maintain a list of keywords pertinent to all our undergraduate and postgraduate coursefinder entries. Twice a year…

Student hugging his mother

The Real Deal! Graduation footage used in latest Coca-Cola campaign

Coca-Cola have picked up footage that I shot with Angela Slater in 2011 for their latest international tv campaign, #ReasonsToBelieve. The clip is taken from a series of interviews we conducted with graduating students and their parents. I’ve always liked…