Graduation in Winter

We graduate in winter as well

When asked to produce a graduation video this December we were at first reluctant. Our quick response video in the summer was well received, but winter can make for a very different experience. Our main concern (well-founded based on previous…

Cropped video

Cut, Crop, Stabilise, Soundtrack and Subtitles. Five steps to creating a useable video from someone else’s footage.

I’ve had the pleasure this week of sorting through two hours of video footage from a student study trip to Rome. It’s been an enjoyable exercise. We’ve done something similar a couple of times before and the problems to be overcome can…

Uploading university videos directly to Twitter

I wrote last week about quick turnaround videos we uploaded to Twitter on the day of our recent graduation ceremonies. This project was the first time that we uploaded video directly to Twitter, rather than embedding from another service. Here’s…

Editing our graduation video in FCPX

Quick turnaround graduation video content for social media

We’ve been filming interviews during graduations for several years now [see The Real Deal! Graduation footage used in latest Coca-Cola campaign]. This year we introduced the creation of social media trailers into our output. Our video post-production is quick but…

Universities and the Web use Google Cardboard for the first time

Five predictions for 2016

1. VR-tainment Virtual Reality looks set to become mainstream in 2016, reaching a projected 10.6 million consumers. VR headsets are decreasing in value, such as the $99 Samsung Gear, whilst cheap alternatives are being offered by Google Cardboard, including instructions…

Downloading a .srt file from YouTube

Adding captions to our university Facebook videos

I’ve written previously about why we transcribe our videos for YouTube. I got the opportunity this week to look at how to get captions on to our Facebook videos. Less options than YouTube With YouTube we can upload a plain…

University of Birmingham instameet

Host an instameet on your campus

A recent instameet at the University of Birmingham was a big success. We took the chance to ask the organisers Beth Astington and Annabell Lamba why they did it and how you could do the same at your university. UatW: Who are…

Periscope

Up Periscope: live streaming open days

Periscope offers universities the opportunity to take their Open Days to a wider audience. The Periscope app allows users to share live-streaming video content through their smartphone, like a one-way Skype conversation only the content is public. This means students…

journal and phone

Digital sign up

Research found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of…

Why the fuck should I choose Oberlin?

Knock Knock: universities aren’t there

Humour has always been an important marketing tool. If you want widespread awareness about your product then lovesick penguins, drumming gorillas and Russian meerkats will raise a smile and earn you instant recognition. Content will never be shared, let alone…