Graduation in Winter

We graduate in winter as well

When asked to produce a graduation video this December we were at first reluctant. Our quick response video in the summer was well received, but winter can make for a very different experience. Our main concern (well-founded based on previous…

Filming at open day

23 open day videos playing simultaneously

We film our undergraduate open day subject talks and make them available online. We embed the talks in the relevant online prospectus pages and in email communications we send out to applicants. But we haven’t presented them together on one page…

Cropped video

Cut, Crop, Stabilise, Soundtrack and Subtitles. Five steps to creating a useable video from someone else’s footage.

I’ve had the pleasure this week of sorting through two hours of video footage from a student study trip to Rome. It’s been an enjoyable exercise. We’ve done something similar a couple of times before and the problems to be overcome can…

EU referendum

Brexit and temporary calls to action

I’ve been reviewing some work that we did to inform applicants about the EU referendum and it’s led to further thoughts about what metrics we use when thinking of calls to action (CTAs). Following the EU referendum decision we moved…

Editing our graduation video in FCPX

Quick turnaround graduation video content for social media

We’ve been filming interviews during graduations for several years now [see The Real Deal! Graduation footage used in latest Coca-Cola campaign]. This year we introduced the creation of social media trailers into our output. Our video post-production is quick but…

Universities and the Web use Google Cardboard for the first time

Five predictions for 2016

1. VR-tainment Virtual Reality looks set to become mainstream in 2016, reaching a projected 10.6 million consumers. VR headsets are decreasing in value, such as the $99 Samsung Gear, whilst cheap alternatives are being offered by Google Cardboard, including instructions…

Virtual tour platform for University of Birmingham

Generation Z: know your market

Generation Z is starting to grow up and apply for Higher Education. This tech-savvy generation has already forced us to change our undergraduate marketing methods and we will need to adapt further over the next decade. All good student recruitment…

Setting review dates for video content

Setting review dates for video content

As our video content has proliferated, we’ve taken an ad hoc approach to reviewing/updating it. With a couple of exceptions (for example, our open day lectures are always replaced after two years) we’ve not had formal guidelines in place. It’s felt possible…

University of Birmingham instameet

Host an instameet on your campus

A recent instameet at the University of Birmingham was a big success. We took the chance to ask the organisers Beth Astington and Annabell Lamba why they did it and how you could do the same at your university. UatW: Who are…

Periscope

Up Periscope: live streaming open days

Periscope offers universities the opportunity to take their Open Days to a wider audience. The Periscope app allows users to share live-streaming video content through their smartphone, like a one-way Skype conversation only the content is public. This means students…