Corpus Linguistics Conference

Amplifying an academic research conference

We used a recent academic conference – Corpus Linguistics 2017 – to try out an ambitious  approach to amplifying online impact through video, photographic and social media documentation. The work produced was high quality and curated – to show the…

Thumbnails of new staff photos

A new audience for new staff profiles

One of our regular September tasks is the creation of staff profiles for new academics in time for the start of the academic year. Reading the profiles sparks ideas for future collaborations, news stories and video features we might create. For…

Filming at open day

23 open day videos playing simultaneously

We film our undergraduate open day subject talks and make them available online. We embed the talks in the relevant online prospectus pages and in email communications we send out to applicants. But we haven’t presented them together on one page…

Print outs on the wall

Bringing Google Analytics to life with a guillotine

We’re temporarily housed in a larger office than normal over the summer so I took the opportunity to use the bare white walls to map out some of our information architecture. On one wall we’ve got printouts of all the…

Universities and the Web use Google Cardboard for the first time

Five predictions for 2016

1. VR-tainment Virtual Reality looks set to become mainstream in 2016, reaching a projected 10.6 million consumers. VR headsets are decreasing in value, such as the $99 Samsung Gear, whilst cheap alternatives are being offered by Google Cardboard, including instructions…

Setting review dates for video content

Setting review dates for video content

As our video content has proliferated, we’ve taken an ad hoc approach to reviewing/updating it. With a couple of exceptions (for example, our open day lectures are always replaced after two years) we’ve not had formal guidelines in place. It’s felt possible…

University of Lincoln bookmark

Lincoln’s open days landing page excels

The (chance/targeted?) delivery of a University of Lincoln bookmark through my letterbox last week prompted a visit to their open days landing page – www.lincoln.ac.uk/opendays. I was immediately impressed with the page. I liked the use of video – subtle…

Google analytics

What goals should we set on course pages?

The topic of goal setting within Google Analytics came up in a meeting this morning. Goals can be used to measure how well your website is performing and how well it is meeting marketing objectives. Goals identify an action carried…

journal and phone

Digital sign up

Research found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of…

404 Page not found

Modern approaches to university 404 error pages

Trying to get a snapshot of UK university homepages last week, I inadvertently screengrabbed the error page generated by 133 of them. 404 error pages have for a long time been an opportunity for websites to try something different. Here’s a few approaches…