Digital sign up

journal and phoneResearch found that almost 50% of respondents would be more likely to purchase products/services on their mobile if they could do so with just two clicks, rather than having to input card/address details – and this is particularly true of the 18-21 year old respondents. So should we be helping ourselves when asking people to register for Open Days and requesting a prospectus by making this as easy as possible for them. Could we integrate our contact systems with platforms that this target audience already use in order to allow them to purchase or engage with just two clicks, rather than having to fill out lots of details.

Kabir Ganguly

Kabir Ganguly

Web, Digital, Advertising, Media, Strategist, Music, Food, Football, Internet, Observer, Competitor. Managing Director - universitiesandtheweb.com

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