Homepages for 2015 Clearing
As in 2014, I’ve taken a snapshot of every UK university homepage on A-Level results day. It’s a good chance to compare approaches to a similar task. You can see all the homepages here (to go further back, Mike Nolan recently tweeted links to the screenshots as far back as 2012 last week).
Of the 132 homepages I screengrabbed, 115 had a reference to Clearing.
The best three – Lancaster, South Wales and Nottingham Trent
Simplicity, reassuring, clear calls to action and a nice twist.
Not the only homepage to visually reference their call centre, I liked the authenticity of this photograph. I’d be surprised to be told this is a stock image, I’m entirely convinced that if I dialled their clearing hotline this is exactly who would answer my call.
Another design focusing on the phone, but very different, showing that stock-type imagery can work well in the right hands.
2015 trends in numbers
Inevitably, there’s lots of repetition in concepts and imagery across the 115 websites. I’ve listed a few that stood out below, along with the number of institutions that used them.
Direct eye contact – 15
Enigmatic off-camera stare – 4
Direct eye contact from a frog – 1
I say direct eye contact, but it could be enigmatically staring off-camera, I’m not sure.
Laughing in a group – 34
As popular as ever.
Laughing alone – 4
Old telephones – 2
As with ‘best of the year’ Nottingham Trent above, the University of Essex displayed a rotary dial telephone to encourage hotline calls.
Prominent hashtags – 7
In a year that gave us #heyUEA, surprisingly few led with prominent hashtags.
Big headphones – 4
Hearts – 3
I suppose love is more in the air during the spring applicant offer stage of the process than late summer clearing, just three websites pushing hearts.