iTunesU given a higher profile on iphone 3.0

There’s a lot of excitement about the iphone finally getting cut and paste and the ability to do such mobile basics as picture messaging and contact sending/receiving, but it’s great to see iTunesU getting a much higher profile on the latest version of the operating system.

For the first time you can now access iTunesU directly through the phone, with Warwick University the first option on the homepage when I tried it. Expect to see usage rise over the next few months, although with such limited screen estate, it’s going to be more important than ever to build good relations with Apple and get those high profile feature spots.