analytics page views

I have always stood by my belief that  paid advertising in search engines is one of the most wasteful uses of a budget. Anyone with half an ounce of common sense would surely agree. Recent research conducted by eBay in…

HighEdWeb2014

The presentation schedule has been released for the HighEdWeb 2014 conference in Portland. It’s yet another fantastic lineup, confirming its position as the leading gathering of university web managers. Here’s my suggested talks/events to attend, mainly pulled from the ‘Marketing,…

Research podcast as featured in Glamour Magazine - “Sharing photographs on Facebook could damage relationships”

We interviewed a researcher last summer and later his research was published not only in his academic circles but was also picked up by national press and Glamour magazine. “Sharing photographs on Facebook could damage relationships” Dr David Houghton Sharing…

google analytics of our account

Have you ever wondered whether competitor institutions or collaborators are viewing your website? This question came up when providing some analysis on a website recently and there is no doubt we will be asked to provide this data on a…

Projects we've said 'No' to

I’ve been updating a document today that I started a few months ago, it keeps a record of everything that I say ‘No’ to. It’s just a simple three column table, with a brief description of the project, the requestor…

university research

One of the greatest things about working for a university in the area that we do, is that one of the rewards in being proactive in our search for research to promote, is the sense of achievement and accomplishment we…

Latest news banner

Rather than read a newspaper with my morning coffee, my sole accompaniment is my Samsung Galaxy mobile device (other mobile telephones are available). This device asserts fluidity into my morning scramble to digest the latest headlines. The majority of my…

video retention

There was a time, not so long ago when the hardest decision to make regarding web content was how to tell a stakeholder that we as web editors would be cutting down, stripping away, reformatting and transforming the lengthy text…

Google search results for 'MA English Literature'

There’s plenty of online tools that you can use to monitor your search engine rankings, but I like to measure ours manually. We maintain a list of keywords pertinent to all our undergraduate and postgraduate coursefinder entries. Twice a year…

Student hugging his mother

Coca-Cola have picked up footage that I shot with Angela Slater in 2011 for their latest international tv campaign, #ReasonsToBelieve. The clip is taken from a series of interviews we conducted with graduating students and their parents. I’ve always liked…