White paper on use of Twitter for alumni relations

[Via Karine Joly] Alumni Futures have published a free creative-commons licensed white paper to “inform readers about what Twitter is, and suggest ways it might enhance relationship-building and alumni interaction”. The white paper [2.2MB pdf] is an excellent introduction to the subject [including 'The Down Side of Twittering'],  just as useful for those interested in any aspect of using microblogging for institutional public relations.